I recently had the opportunity to represent Vikan at the Anuga FoodTec 2018 exhibition in Cologne, Germany. This huge international trade fair takes place every three years and is a fantastic opportunity to meet customers, distributors, end users and industry decision-makers. Of course, we also get to show our great Vikan cleaning products to people from more than 40 countries.
Our whole team looked forward to this show for several months because the industry is evolving, and demand for high-quality equipment is greater than it’s ever been before. This was the third Anuga FoodTec I’ve attended, and I noticed that food producers no longer just want everything to be fast. They now demand a level of quality that they feel confident will keep their products – and their business – safe from contamination.
Visitors to our bustling stand could literally feel the quality that goes into Vikan products – from the fascinating details of hygienic design to the manufacturing finesse that sets our cleaning tools apart from the pack. At this year’s Anuga, we chose to highlight our advisory and other services, including our uniquely comprehensive documentation services, our Vikan Site Surveys, and a wealth of online services available at the new Vikan.com. My sense is that the market sees not just quality products from Vikan, but the whole culture of quality we work to foster every day.
On the product side, our new Nylon Scraper for high-temperatures surfaces attracted lots of attention, and our Ultra Safe Technology brushware line continued to woo visitors. Interestingly, our hygienically designed buckets also drew considerable notice, with several visitors commenting on the thought and care that went into their design.
For Vikan, one highlight of this year’s fair was the talk Debra Smith held on cleaning tools and GFSI compliance. We made sure to let visitors to our stand know about the talk, and several of them returned to the stand afterwards to thank us for the tip – and to thank Debra for sharing her informative insights.
Vikan’s presence at Anuga FoodTec 2018 was a big success for two reasons. First was the number and quality of our visitors. They were very positive about Vikan and showed an impressive level of knowledge about the importance of cleaning tools for hygiene. And talking to them confirmed my own sense that most people share similar cleaning challenges, no matter where they operate or what they produce.
Second, visitors seemed to genuinely enjoy connecting and reconnecting with our team, who did a great job representing Vikan and earned some very kind compliments from those who visited the Vikan stand.
A big thanks to all of you who visited our stand at Anuga FoodTec this year!